Bringing Purpose to Life

 

The Business Keel process includes:

  • Developing your Business' Purpose & Values
  • Implementing the Culture to achieve that Purpose while using those Values
  • Marketing the Purpose through Value-Based Marketing
  • Hiring the right people who will have the greatest success at utilizing the Values to achieve the Purpose
  • Creating Leaders within the organization

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Once The Business Keel is within a business, from the top of the organization to the bottom, everyone will know "Why" the company is in business and have a set of Values as to how they achieve that purpose.

The Keel of a boat lies below the waters edge, but its purpose is to provide balance and stability, keeping the boat low and trim in the water for maximum speed and performance.

Thus too is the purpose of The Business Keel, to be out of sight, but yet provide the balance and stability for a business to operate at maximum performance and profitability

The Business Keel