Branding

The purpose of branding is to create recognition and loyalty, especially before the purchase.

Having a purpose and values are a foundation to building that true connection. Not just a logo or a jingle.

Hiring

What does a bad hire cost?

A lot of companies can track the real cost of a hire, but few can capture the opportunity lost cost.

Hiring the right person will deliver your purpose using your values.

So many owners have frustration over WWTOD.

They can't understand why their employees don't execute,

What Would The Owner Do.

A leader's purpose is not to gain followers, but to develop other leaders.

Developing leaders strengthens the organization and creates results managing can not achieve.