The Keel Resource Group
Bringing Purpose to Life
Brands are not real. Brands are how the heart and mind feel about a product, service or even a person. After all, we all have our personal brand.
Value based branding, marketing and advertising have been around for a long time. It is practiced by the best of companies, Apple, Starbucks and Disney to name a few.
When your customer's values and your values, align, loyalty is gained.